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<p style="--fontSizeDesktop: 16px; font-weight: 700" class="fs-desktop"><strong>&nbsp;BACK PROJECT</strong></p>

<p style="color: rgb(255, 255, 255)">Khanh Truc, Art director</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Huong Phan, Senior Design</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Kien Nguyen, Photographer</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Nam, 3D Building</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Tho Pham, Copy</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Quynh Thai, Content</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Chau, My Quynh Account</p>

<p style="color: rgb(255, 255, 255)">Idea proposal</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Sketching key visual</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Photoshoot manage</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Illustration</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">Design 2D</p>

<h3 style="color: rgb(255, 255, 255); text-align: justify"><strong>KEY VISUAL</strong></h3><h4 style="color: rgb(255, 46, 209); text-align: justify">&gt;&gt;9th birthday</h4>

<h2 style="color: rgb(255, 46, 209); text-align: center"><strong>AEON Mall Bình Dương Canary: One Destination, Million of Joys</strong></h2>

<p style="--fontSizeDesktop: 24px; color: rgb(255, 255, 255); text-align: center" class="fs-desktop"><strong>Huong Phan</strong></p><p style="--fontSizeDesktop: 12px; color: rgb(10, 59, 210); text-align: center" class="fs-desktop">MULTIDISCIPLINARY DESIGNER</p>

<p style="color: rgb(255, 255, 255)">Here are the key lessons I learned from this project:</p><ul><li style="color: rgb(255, 255, 255)"><p style="color: rgb(255, 255, 255)"><strong>Creative Idea Development</strong>: I learned to translate ideas into activities aligned with campaign goals.</p></li><li style="color: rgb(255, 255, 255)"><p style="color: rgb(255, 255, 255)"><strong>Balancing Creativity and Feasibility</strong>: I integrated elements like CABI, fun activities, and brand colors to create an engaging, on-brand campaign.</p></li><li style="color: rgb(255, 255, 255)"><p style="color: rgb(255, 255, 255)"><strong>Collaboration</strong>: I worked closely with photographers, 3D designers, and event teams to ensure smooth execution.</p></li><li style="color: rgb(255, 255, 255)"><p style="color: rgb(255, 255, 255)"><strong>Image Direction</strong>: I maintained a consistent visual direction across both offline and online activities.</p></li><li style="color: rgb(255, 255, 255)"><p style="color: rgb(255, 255, 255)"><strong>Time and Resource Management</strong>: Managing tight deadlines and resources improved my efficiency.</p></li><li style="color: rgb(255, 255, 255)"><p style="color: rgb(255, 255, 255)"><strong>Communication and Presentation</strong>: I honed my skills in presenting and communicating ideas effectively.</p></li></ul><p style="color: rgb(255, 255, 255)">These lessons have been valuable for my growth in future projects.</p>

<h2 style="color: rgb(255, 255, 255)">AEON MALL BINH DUONG</h2><h1 style="--fontSizeDesktop: 72px; color: rgb(10, 59, 210)" class="fs-desktop"><strong>9TH Birthday - 2024</strong></h1>

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<h3 style="color: rgb(255, 46, 209)">Lessons Learned</h3>

<p style="--fontSizeMobile: 14px; color: rgb(255, 255, 255); text-align: justify" class="fs-mobile">For AEON Mall’s 2024 social posts, each special occasion will feature a unique color tone, aligned with the branding guidelines. This approach ensures that every post is visually distinct while maintaining consistency with AEON Mall’s overall brand identity.</p>

<h6 style="color: rgb(10, 59, 209)">CREDITS</h6>

<h5 style="font-family: Dela Gothic One; --fontSizeDesktop: 17px; font-weight: 400; color: rgb(255, 46, 209); text-align: center" class="fs-desktop">CONTACT ME &nbsp; - &nbsp; CONTACT ME</h5>

<h5 style="color: rgb(10, 59, 209); text-align: center">AEON Mall Bình Dương Canary: Một Điểm Đến, Triệu Niềm Vui</h5>

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<h6 style="--fontSizeMobile: 12px; color: rgb(10, 59, 209); text-align: center" class="fs-mobile"><strong>AEON Mall Bình Dương Canary: Một Điểm Đến, Triệu Niềm Vui</strong></h6>

<p style="--fontSizeMobile: 14px; color: rgb(255, 255, 255); text-align: justify" class="fs-mobile">The idea of CABI holding a birthday cake to celebrate AEON Mall’s 9th anniversary. The concept includes four groups of people representing fun activities—shopping, dining, entertainment, and leisure—showing joy and energy. Using 3D-rendered images of CABI, combined with real-life model shots from an ankle angle, to create a dynamic and friendly visual. This approach aligns with AEON Mall’s existing fanpage art style and provides versatile assets for social media posts.</p>

<p style="color: rgb(255, 255, 255)">Our team received a brief from AEON Mall Bình Dương Canary for their 2024 social campaign, focusing on their 9th anniversary as the year’s highlight. The campaign aimed to celebrate AEON Mall’s 8+ years in Vietnam, emphasize customer experiences, and introduce new offerings for the 9th year.</p><p style="color: rgb(255, 255, 255)"></p><p style="color: rgb(255, 255, 255)">We proposed a campaign with the theme "One Destination, Millions of Joys," led by CABI, the mascot. Activities included a journey video, a photo contest, a rewards program, and customer appreciation events, all designed to celebrate AEON Mall’s legacy, engage customers, and excite them for the future.</p>

<p style="--fontSizeDesktop: 14px; color: rgb(255, 46, 209); text-align: center" class="fs-desktop">SCROLL TO TOP!</p>

<p style="--fontSizeMobile: 14px; color: rgb(255, 255, 255); text-align: justify" class="fs-mobile">The video will focus on AEON Mall’s 9-year journey, with CABI enjoying new experiences at the celebration. For the art direction, I proposed a mix of 40% human footage, 50% scenic shots, and 10% graphic illustrations. This composition aligns with AEON Mall’s current style, using pink tones as the dominant color to maintain visual consistency with the brand’s existing art direction.</p>

<h3 style="color: rgb(255, 255, 255); text-align: justify"><strong>KEY VIDEO</strong></h3><h4 style="color: rgb(255, 46, 209); text-align: justify">&gt;&gt;9th birthday</h4>

<h3 style="color: rgb(255, 255, 255); text-align: justify"><strong>SOCIAL POST</strong></h3><h3 style="color: rgb(255, 46, 209); text-align: justify">&gt;&gt;2024 fanpage</h3>

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<p style="--fontSizeDesktop: 16px; --fontSizeMobile: 13px; font-weight: 400" class="fs-desktop fs-mobile"><strong>NEXT PROJECT</strong></p>

<p style="--fontSizeDesktop: 16px; --fontSizeMobile: 13px; font-weight: 400" class="fs-desktop fs-mobile"><strong>BACK PROJECT</strong></p>

<p style="--fontSizeDesktop: 20px" class="fs-desktop">Information</p>

<p style="--fontSizeDesktop: 16px; font-weight: 700" class="fs-desktop"><strong>&nbsp; NEXT PROJECT</strong></p>

<h5 style="font-family: Dela Gothic One; --fontSizeDesktop: 17px; font-weight: 400; color: rgb(255, 46, 209); text-align: center" class="fs-desktop">CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp;- &nbsp; CONTACT ME &nbsp;- &nbsp; CONTACT ME</h5>

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<h6 style="color: rgb(10, 59, 209)">DESCRIPTION</h6>

<p style="--fontSizeDesktop: 20px; font-weight: 400" class="fs-desktop"><strong>HuongPhan</strong></p>

<p style="--fontSizeDesktop: 20px" class="fs-desktop">Behance</p>

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Hi! My name is Huong. I'm a Graphic Designer, Illustrator, Animator, and Bartender currently based in Vietnam. Dive into my portfolio to see how I analyze briefs to turn ideas into creative design solutions and how my skills adapt.

AEON MALL BINH DUONG

9TH Birthday - 2024

DESCRIPTION

ROLE

CREDITS