FRESSI CARE 2024
VIDEO KEY HOOK
DESCRIPTION
Fressi offers a variety of wet wipes, each designed to tackle specific needs, so you’re always fresh and ready—anytime, anywhere! Whether it's sweat, mess, or a quick refresh, Fressi wipes have got you covered in just a blink.
To showcase Fressi’s instant rescue power, we’re launching a key video series built around three lifesaving moments, each highlighting a different product.
Plus, these videos will be specially adapted for special time, showing how Fressi wipes come to the rescue exactly when you need them most!
ROLE
Illustration
Ideation
Sketching boards
Write scrip
CREDITS
Khanh Truc, Art director
Huong Phan, Senior design
Tho Pham, Content lead
My Quynh, Content
Hands get sweaty and smelly? No worries!
Freshness is just a wipe away
– with Fressi Apple! 🍏😊
Boss drops by unexpectedly, but your desk is a mess? No worries! A quick wipe & it’s neat
– with Fressi All! 😊
Busy studying all day and need to reapply sunscreen? A quick wipe & you're ready
– with Fressi Face! ☀️😊
Fressi Apple
– Fresh Hands in a Flash! 🍏
She struggles with sweaty hands—damp surfaces, awkward handshakes, and an unpleasant odor by the end of the day. It affects her confidence and interactions. But with Fressi Apple, just one quick wipe, and she feels fresh, dry, and ready to take on the day! 😊✨
>>>OCCATION 8/3 – Fresh in a Flash for the Perfect Date! 🍏💖
No more sweaty hand worries! With Fressi Apple, a quick wipe brings instant freshness, so she can confidently hold her lover’s hand and enjoy every moment.
Fressi All
– Fresh in a Flash, Ready for Anything! ✨
Her boss drops by unexpectedly, but her desk is a mess—crumbs, coffee stains, and clutter everywhere! Panic? Not with Fressi All. A quick wipe, and everything is spotless, just in time! 😊👌
>>>BACK TO SCHOOL – Fresh in a Flash! 🎒
A messy study desk means trouble—crumbs, stains, and a scolding from mom! But with Fressi Face, a quick wipe saves the day, leaving her desk spotless & ready for the new school year!
Fressi Face
– Fresh in a Flash, Ready to Glow! ✨
A busy day in the heat and sun leaves her skin feeling sticky. She knows it’s time to reapply sunscreen, but first—a quick wipe with Fressi Face for a fresh, clean start. In just a flash, she’s ready to glow again! ☀️😊
>>>SUMMER TIME – Fresh in a Flash, Stay Cool This Summer! ☀️✨
The summer heat is intense, making her skin feel sticky and uncomfortable. But with Fressi Face, a quick wipe refreshes her skin instantly, so she’s clean and ready to reapply sunscreen with confidence!
Lessons Learned
Our main challenge was turning everyday situations into simple, engaging scripts that fit within just 10-15 seconds—while still showcasing the product effectively. A few takeaways were:
Writing and structuring short scripts that still include a clear beginning, middle, and end, while ensuring the product gets enough screen time.
Selecting the right characters to match the brand’s target audience for better relatability.
Every color, style, and visual element should have a purpose, staying aligned with the brand’s voice.
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