Launching New Products 2020

Nokia, the iconic phone brand known for its durability and minimalist design, quickly entered the smartphone race in the 2020s, upgrading features while retaining its classic values like the Snake game.

To promote this product line, we launched a rap music video campaign with Suboi, capitalizing on the rap trend in Vietnam. The video reimagines a famous rap song, featuring the Snake game as a symbol of Nokia, taking the audience on a nostalgic journey past to present, while highlighting the new product innovations.