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<p style="--fontSizeDesktop: 16px; font-weight: 700" class="fs-desktop"><strong>&nbsp;BACK PROJECT</strong></p>

<p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Khanh Truc, Art director</p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"></p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Huong Phan, Illustration, Design</p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"></p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Minh Thi, Copy</p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"></p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Mai Quynh, Content</p>

<p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Illustration</p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"></p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Social design</p>

<h3 style="color: rgb(255, 255, 255)">Nokia's Snake Game</h3><h3 style="color: rgb(255, 46, 209)">&gt;&gt;&gt;Snake Character</h3>

<p style="--fontSizeDesktop: 24px; color: rgb(255, 255, 255); text-align: center" class="fs-desktop"><strong>Huong Phan</strong></p><p style="--fontSizeDesktop: 12px; color: rgb(10, 59, 210); text-align: center" class="fs-desktop">MULTIDISCIPLINARY DESIGNER</p>

<p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">The main challenge I faced was understanding the idea behind the team's proposal &amp; developing a character inspired by pixelated Snake game. A few takeaways were:</p><ul><li style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">For an inspiring character, leverage the elements associated with it.</p></li><li style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Always keep the product in mind: Can it be incorporated into the character? From this, I chose the green color palette from the new product line for the character.</p></li><li style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Ensure there’s a valid reason for every element of the character.</p></li></ul><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">As an intern designer, this was both a challenge &amp; a valuable learning opportunity to observe how a proposal is created.</p>

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<h3 style="color: rgb(255, 46, 209)">Lessons Learned</h3>

<h2 style="color: rgb(255, 255, 255)">NOKIA</h2><h1 style="--fontSizeDesktop: 72px; color: rgb(10, 59, 210)" class="fs-desktop"><strong>Launching New Products 2020</strong></h1>

<h6 style="color: rgb(10, 59, 209)">CREDITS</h6>

<h5 style="font-family: Dela Gothic One; --fontSizeDesktop: 17px; font-weight: 400; color: rgb(255, 46, 209); text-align: center" class="fs-desktop">CONTACT ME &nbsp; - &nbsp; CONTACT ME&nbsp;</h5>

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<p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255); text-align: justify" class="fs-desktop">The graphics of Snake Game on Nokia were simple, pixel-based, with a monochrome (green/black) screen and the snake depicted as connected square blocks, known for its minimalist charm.&nbsp;<span style="color: rgb(255, 46, 209)">This style inspires the design of the Snake character in MV, keeping its iconic pixel art and a green palette influenced by the new product trio and the classic vibe of the game.</span></p>

<p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop">Nokia, the iconic phone brand known for its durability and minimalist design, quickly entered the smartphone race in the 2020s, upgrading features while retaining its classic values like the Snake game.</p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255)" class="fs-desktop"></p><p style="--fontSizeDesktop: 14px; color: rgb(255, 255, 255); text-align: justify" class="fs-desktop">To promote this product line, we launched a rap music video campaign with Suboi, capitalizing on the rap trend in Vietnam. The video reimagines a famous rap song, featuring the Snake game as a symbol of Nokia, taking the audience on a nostalgic journey past to present, while highlighting the new product innovations.</p>

<p style="--fontSizeDesktop: 14px; color: rgb(255, 46, 209); text-align: center" class="fs-desktop">SCROLL TO TOP!</p>

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<p style="--fontSizeDesktop: 16px; --fontSizeMobile: 13px; font-weight: 400" class="fs-desktop fs-mobile"><strong>NEXT PROJECT</strong></p>

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<p style="--fontSizeDesktop: 20px" class="fs-desktop">Information</p>

<p style="--fontSizeDesktop: 16px; font-weight: 700" class="fs-desktop"><strong>&nbsp; NEXT PROJECT</strong></p>

<h5 style="font-family: Dela Gothic One; --fontSizeDesktop: 17px; font-weight: 400; color: rgb(255, 46, 209); text-align: center" class="fs-desktop">CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp; - &nbsp; CONTACT ME &nbsp;- &nbsp; CONTACT ME &nbsp;- &nbsp; CONTACT ME</h5>

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<h6 style="color: rgb(10, 59, 209)">DESCRIPTION</h6>

<p style="--fontSizeDesktop: 20px; font-weight: 400" class="fs-desktop"><strong>HuongPhan</strong></p>

<p style="--fontSizeDesktop: 20px" class="fs-desktop">Behance</p>

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Hi! My name is Huong. I'm a Graphic Designer, Illustrator, Animator, and Bartender currently based in Vietnam. Dive into my portfolio to see how I analyze briefs to turn ideas into creative design solutions and how my skills adapt.

NOKIA

Launching New Products 2020

DESCRIPTION

ROLE

CREDITS