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<h3 style="font-family: var(--tempi-global-heading3fontfamily); --fontSizeDesktop: var(--tempi-global-heading3fontsize); --fontSizeMobile: var(--tempi-global-heading3mobilefontsize); font-weight: var(--tempi-global-heading3fontweight); --letterSpacingDesktop: var(--tempi-global-heading3letterspacing); --letterSpacingMobile: var(--tempi-global-heading3mobileletterspacing); --lineHeightDesktop: var(--tempi-global-heading3lineheight); --lineHeightMobile: var(--tempi-global-heading3mobilelineheight); color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile"><strong>Series KV</strong></h3>

<p style="--fontSizeDesktop: 20px; font-weight: 400" class="fs-desktop"><a target="_self" data-page-id="yaj1pxes"><span style="--fontSizeDesktop: 20px; font-weight: 400" class="fs-desktop">Drawings</span></a></p>

<p style="color: rgb(255, 22, 211); text-align: center"><span style="--fontSizeDesktop: 14px; color: rgb(255, 46, 209)" class="fs-desktop">SCROLL TO TOP!</span></p>

<h1 style="font-family: var(--tempi-global-heading1fontfamily); --fontSizeDesktop: var(--tempi-global-heading1fontsize); --fontSizeMobile: var(--tempi-global-heading1mobilefontsize); font-weight: var(--tempi-global-heading1fontweight); --letterSpacingDesktop: var(--tempi-global-heading1letterspacing); --letterSpacingMobile: var(--tempi-global-heading1mobileletterspacing); --lineHeightDesktop: var(--tempi-global-heading1lineheight); --lineHeightMobile: var(--tempi-global-heading1mobilelineheight); color: rgb(0, 0, 0)" class="fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile">Heading 1</h1>

<p style="font-size: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile">Generated AI-based stock visuals for scalable social content. Maintained consistency across multiple executions.</p>

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VIETJET

SUNSILK

<h3 style="--fontSizeDesktop: 18px; font-weight: 600; color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-desktop fs-mobile">TOSHIBA - Pitching 2025</h3>

<h3 style="font-family: var(--tempi-global-heading3fontfamily); --fontSizeDesktop: var(--tempi-global-heading3fontsize); --fontSizeMobile: var(--tempi-global-heading3mobilefontsize); font-weight: var(--tempi-global-heading3fontweight); --letterSpacingDesktop: var(--tempi-global-heading3letterspacing); --letterSpacingMobile: var(--tempi-global-heading3mobileletterspacing); --lineHeightDesktop: var(--tempi-global-heading3lineheight); --lineHeightMobile: var(--tempi-global-heading3mobilelineheight); color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile"><strong>Activation</strong></h3>

<p style="--fontSizeDesktop: 20px; font-weight: 500" class="fs-desktop"><strong>HuongPhan</strong></p>

<p style="font-size: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile">A campaign for a family-focused product lineup including water purifier, dishwasher, ice maker, and water heater.</p><p style="font-size: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile">Directed AI in concept visualization, KV development, and mockups. Enabled fast iteration with controlled output quality.</p>

<h3 style="font-family: var(--tempi-global-heading3fontfamily); --fontSizeDesktop: var(--tempi-global-heading3fontsize); --fontSizeMobile: var(--tempi-global-heading3mobilefontsize); font-weight: var(--tempi-global-heading3fontweight); --letterSpacingDesktop: var(--tempi-global-heading3letterspacing); --letterSpacingMobile: var(--tempi-global-heading3mobileletterspacing); --lineHeightDesktop: var(--tempi-global-heading3lineheight); --lineHeightMobile: var(--tempi-global-heading3mobilelineheight); color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile"><strong>#Lifestyle</strong></h3>

<p style="font-family: var(--tempi-global-paragraph1fontfamily); --fontSizeDesktop: 14px; --fontSizeMobile: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile">A year-end campaign encouraging people to appreciate themselves after a long year by rewarding a personal trip.</p><p style="font-family: var(--tempi-global-paragraph1fontfamily); --fontSizeDesktop: 14px; --fontSizeMobile: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile">Used AI to create custom stock, visual boards and mockups for idea pitching.</p>

<p style="font-size: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile">Applied AI to generate environments and test spatial compositions and subject rotations. Supported early-stage direction before layout refinement.</p>

<h3 style="--fontSizeDesktop: 18px; font-weight: 600; color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-desktop fs-mobile">VIETJET - Pitching 2025</h3>

MOLPED DOU

<h3 style="--fontSizeDesktop: 18px; font-weight: 600; color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-desktop fs-mobile">SUZUKI Fronx</h3>

<h3 style="--fontSizeDesktop: 18px; font-weight: 600; color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-desktop fs-mobile">VinFast F9 - Social</h3>

<h3 style="--fontSizeDesktop: 18px; font-weight: 600; color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-desktop fs-mobile">SUNSILK - Pitching 2025</h3>

SUZUKI

<h3 style="--fontSizeDesktop: 18px; font-weight: 600; color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-desktop fs-mobile">VIETJET - Social</h3>

<p style="font-size: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile">Visual development for Sunsilk’s 2025 social campaign.</p><p style="font-size: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile">Used AI to generate visual ideas, develop key visuals and build mockups..</p>

<h3 style="font-family: var(--tempi-global-heading1fontfamily); --fontSizeDesktop: 32px; --fontSizeMobile: 24px; font-weight: 500; color: var(--tempi-global-color2); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile"><strong>#Product</strong></h3>

<p style="--fontSizeDesktop: 20px; font-weight: 400" class="fs-desktop"><a target="_blank" href="https://www.behance.net/phanhuong98">Behance</a></p>

<p style="font-size: 14px; color: var(--tempi-global-color1); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile">Used AI-generated assets as flexible stock for campaign visuals. Integrated into a cohesive design system.</p>

TOSHIBA

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Facebook

Messenger

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<p style="font-family: var(--tempi-global-paragraph1fontfamily); --fontSizeDesktop: var(--tempi-global-paragraph1fontsize); --fontSizeMobile: var(--tempi-global-paragraph1mobilefontsize); font-weight: var(--tempi-global-paragraph1fontweight); --letterSpacingDesktop: var(--tempi-global-paragraph1letterspacing); --letterSpacingMobile: var(--tempi-global-paragraph1mobileletterspacing); --lineHeightDesktop: var(--tempi-global-paragraph1lineheight); --lineHeightMobile: var(--tempi-global-paragraph1mobilelineheight); color: rgb(255, 235, 59); --textAlignMobile: right" class="fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile fs-mobile">Updating...</p>

<p style="font-family: var(--tempi-global-paragraph1fontfamily); --fontSizeDesktop: var(--tempi-global-paragraph1fontsize); --fontSizeMobile: var(--tempi-global-paragraph1mobilefontsize); font-weight: var(--tempi-global-paragraph1fontweight); --letterSpacingDesktop: var(--tempi-global-paragraph1letterspacing); --letterSpacingMobile: var(--tempi-global-paragraph1mobileletterspacing); --lineHeightDesktop: var(--tempi-global-paragraph1lineheight); --lineHeightMobile: var(--tempi-global-paragraph1mobilelineheight); color: var(--tempi-global-color3); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile"><span style="text-transform: none">A series of works where I use AI as part of my design process—mainly to explore ideas faster and build visuals that would normally take more production.</span></p><p style="font-family: var(--tempi-global-paragraph1fontfamily); --fontSizeDesktop: var(--tempi-global-paragraph1fontsize); --fontSizeMobile: var(--tempi-global-paragraph1mobilefontsize); font-weight: var(--tempi-global-paragraph1fontweight); --letterSpacingDesktop: var(--tempi-global-paragraph1letterspacing); --letterSpacingMobile: var(--tempi-global-paragraph1mobileletterspacing); --lineHeightDesktop: var(--tempi-global-paragraph1lineheight); --lineHeightMobile: var(--tempi-global-paragraph1mobilelineheight); color: var(--tempi-global-color3); --textAlignDesktop: center; --textAlignMobile: center" class="fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile fs-desktop fs-mobile"><span style="text-transform: none">From key visuals to mockups and stock, AI helps speed things up, but the final output is always shaped through art direction and design decisions.</span></p>

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Hello, I’m Huong — Senior Designer transitioning into Art Direction.