A series of works where I use AI as part of my design process—mainly to explore ideas faster and build visuals that would normally take more production.
From key visuals to mockups and stock, AI helps speed things up, but the final output is always shaped through art direction and design decisions.
SUNSILK - Pitching 2025
Visual development for Sunsilk’s 2025 social campaign.
Used AI to generate visual ideas, develop key visuals and build mockups..
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VIETJET - Pitching 2025
A year-end campaign encouraging people to appreciate themselves after a long year by rewarding a personal trip.
Used AI to create custom stock, visual boards and mockups for idea pitching.
IDEA 01
IDEA 02
Activation
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SUZUKI Fronx
Applied AI to generate environments and test spatial compositions and subject rotations. Supported early-stage direction before layout refinement.
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VIETJET - Social
Generated AI-based stock visuals for scalable social content. Maintained consistency across multiple executions.
Post 1
Post 2
Post 3
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TOSHIBA - Pitching 2025
A campaign for a family-focused product lineup including water purifier, dishwasher, ice maker, and water heater.
Directed AI in concept visualization, KV development, and mockups. Enabled fast iteration with controlled output quality.
FILM
Series KV
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VinFast F9 - Social
Used AI-generated assets as flexible stock for campaign visuals. Integrated into a cohesive design system.
#Lifestyle
#Product
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