EYEMIRU Q1 2024

Tet Holiday Project

DESCRIPTION

As every year, Eyemiru launched a Lunar New Year campaign focused on building brand love, engaging users during the holiday break, and subtly reminding them about the importance of eye care. The campaign combined interactive activities with festive storytelling to keep Eyemiru top of mind throughout the season.

ROLE

Designing 

Key Visual Illustrator

AR Filter Development

CREDITS

Client - COLOSBABY

Agency - Dsquare

Xuan Minh , ACD

Hien Huong, Art director

Yen, Copywriter

Lessons Learned

Honestly, I’m still surprised this campaign made it to the finish line. With almost no media budget, we had to rethink everything and push organic engagement to the max. Here’s how we tackled it:

  • AR filters = MVP – With no paid media, interactive content became our best bet for engagement.

  • Production on a tightrope – Worked closely with the production house to stay on track without losing the creative spark.

  • Making the most of what we had – No media push? No problem. We crafted content designed to thrive on social.

  • Creativity thrives under pressure – When things don’t go as planned, you find another way (and maybe cry a little).

Moral of the story: Sometimes, a campaign survives on sheer willpower—and a whole lot of improvising.

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