NOKIA 2020
CHARACTER DEVELOPMENT
DESCRIPTION
Nokia, the iconic phone brand known for its durability and minimalist design, quickly entered the smartphone race in the 2020s, upgrading features while retaining its classic values like the Snake game.
To promote this product line, we launched a rap music video campaign with Suboi, capitalizing on the rap trend in Vietnam. The video reimagines a famous rap song, featuring the Snake game as a symbol of Nokia, taking the audience on a nostalgic journey past to present, while highlighting the new product innovations.
ROLE
Illustration
Social design
CREDITS
Khanh Truc, Art director
Huong Phan, Illustration, Design
Minh Thi, Copy
Mai Quynh, Content
Nokia's Snake Game
>>>Snake Character
The graphics of Snake Game on Nokia were simple, pixel-based, with a monochrome (green/black) screen and the snake depicted as connected square blocks, known for its minimalist charm. This style inspires the design of the Snake character in MV, keeping its iconic pixel art and a green palette influenced by the new product trio and the classic vibe of the game.
Lessons Learned
The main challenge I faced was understanding the idea behind the team's proposal & developing a character inspired by pixelated Snake game. A few takeaways were:
For an inspiring character, leverage the elements associated with it.
Always keep the product in mind: Can it be incorporated into the character? From this, I chose the green color palette from the new product line for the character.
Ensure there’s a valid reason for every element of the character.
As an intern designer, this was both a challenge & a valuable learning opportunity to observe how a proposal is created.
SCROLL TO TOP!