DESCRIPTION

During the COVID era, our creative team got a fun challenge: come up with a low-cost online stunt that keeps The Laughing Cow’s positive spirit alive while giving back to the community. As a regular partner of Operation Smile, the brand helps provide free surgeries for children with cleft palates.

Our task? Find a creative way to inspire more people to join this mission and spread the brand’s uplifting energy to the community.

ROLES

Idea development (w Content)


Visual design

CREDITS

Dat Nguyen - Content

Huong Phan - Design

Other idea directions

Alongside the developed concepts, we also explored a few additional ideas that focus on the core message, without fully defined executions.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

IDEA - 03

IDEA - 04

Lessons Learned

This was my first time developing an idea on my own with a teammate, and I learned so much!

Our ideas are still a bit rough, but I wanted to share them as a first step in my creative journey. Actually we had many more insights, but budget limits kept us in check—but through it all, I’m grateful for the experience and my amazing teammate!

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